The Negroni: Drinking to La Dolce Vita, with Recipes and Lore

by Gaz Regan · Thursday, April 30th, 2015 · Bartender Books

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This reminds me of the time when I had to buy cassettes to replace my vinyl collection, and shortly thereafter, I had to buy all the albums again on CDs.  You bought the first edition of my Negroni book?  Thanks.  Now get your hand in your pocket and buy this brand new, fabulously illustrated, completely re-edited book, issued by the wonderful folk at Ten-Speed Press.

You won’t find my signature finger-stirred Negroni in this book, but I think you can figure out for yourselves how to fix one of those babies.  As to why I stir Negronis with my finger, well, I must tell you that I do have a very good reason for this.  But now’s neither the time nor the place, so I’ll leave you with an excerpt from this new edition of my Negroni book, plus some links so you can buy the darned thing and help me buy that small cafe in Cognac, France, where the finger-stirred Negroni was born.  Perhaps you’d like to buy a few extra copies for your friends?

Ta Muchly!

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Excerpt follows these links.  Promise.











Excerpt. © Reprinted by permission. All rights reserved.


The crowning glory of Campari-based mixed drinks must be the Negroni. Made with equal parts gin, sweet vermouth, and Campari, the Negroni is traditionally served on the rocks with a slice of orange. So, at what point in a meal do I order my Negroni? Whenever I darned well feel like it. That’s when. Sometimes it serves as my digestivo, sometimes it’s my apéritif, and sometimes I order a Negroni when I have no plans to dine at all. It’s a robust cocktail that’s not as strong as, say, a martini, but it lets you know that you’ve had something substantial to drink.  —Gary Regan

It may seem odd to start this book with an epigraph written by . . . me.

The quotation above is from a piece I wrote for Los Angeles magazine in September 2001. Yes, you read that right, 2001—well before the craft cocktail craze, let alone the Negroni craze, that is currently sweeping the country was in full swing. The title of my article was “Italian Sophistication: Bitter Is Better,” and I feel even more strongly about that assertion now than I did nearly fifteen years ago.
I honestly don’t remember my first Negroni, but I know that the Milanese theory that one must drink Campari three times before starting to like it certainly never applied to me. Campari was a love-at-first-sip sort of thing for me. I’ve a passion for all things bitter—save for the odd ex-girlfriend.

The incredible aspect of the Negroni that not everyone understands—or agrees with—is that it works every time, no matter what brand of gin or sweet vermouth you use. And you can slap my wrist and call me Deborah if it doesn’t also work no matter what ratios you use.
Seriously, try it. Go up on the gin, the Campari, or the vermouth. These three ingredients are soul mates, and they support each other no matter how you try to fool them.

Personally, I go for a long-on-the-gin Negroni, and when I build them at home, which is very frequently, especially during the warmer months, I tend toward around four parts gin to one part each of sweet vermouth and Campari. I came up with this formula in 1999 for the very first issue of my Ardent Spirits email newsletter, which was published in February, just in time for Valentine’s Day. Originally I called the drink the Valentino, but I soon gave that up. It’s just a damned strong Negroni—the way I like ’em.

There are people who will argue that unless the drink is made with equal parts of the trinity that tumbles into the glass and unifies as a Negroni, it cannot be called a Negroni. I’ll fight to the death for their right to say that, but they’re wrong.

First, I need to point out that there is no regulatory board governing the names of drinks. And next, I should say that I believe we’d do ourselves a service by looking toward the world of food for guidance in this matter. After all, both chefs and bartenders are in the business of following or creating recipes, right?

If a chef makes a béarnaise sauce, do you think he or she first finds out how Jules Colette, the chef who created the sauce Paris in the 1800s, made his béarnaise? No, of course not. And neither do chefs go running to the library to find out the exact recipe for lobster thermidor as it was prepared at Marie’s, the restaurant where the dish originated—again in Paris—to honor Victorien Sardou’s play Thermidor.

I think it’s important, whenever possible, to find out how specific cocktails were originally made. And in the case of the Negroni, we’re lucky to have the 1:1:1 formula as a template. But each and every bartender out there, I think, enjoys putting his or her own twist on all of the classics, so let’s not get bogged down in minutiae. Don’t you love going to Tommy’s for a margarita because they make their very own version of the drink there? And it’s still a margarita, right?

And for those folk who still insist that the original formula is the only way to go, I applaud your stubbornness—and hope you’ve managed to locate the same brands of gin and vermouth as Count Negroni used back in 1919 . . .

For this book, I’ve traveled far and wide to ferret out the absolute best Negroni recipes—variations, riffs, abominations, whatever you want to call them—in the world. Some are pretty darned close to the gin-vermouth-Campari version we’re all familiar with. Others swap in unusual and unexpected modifiers, base spirits, and amari. Some look and feel like a classic Negroni but reveal themselves to be strikingly different upon first sip. Others aren’t even red. (“A white Negroni?” you say, aghast.)

What these drinks have in common is their complete and utter deliciousness. And they all owe their existence to the same forefather; they were all built on the same foundation. That foundation is the Negroni, born in Italy (we think), under circumstances that are still fiercely debated to this day, and which I will try to outline for you in the pages that follow.
East India Negroni

Jim Meehan, PDT, New York City

According to Jim, “Lustau’s East India Solera sherry is similar in style to the fortified wine that botanist Joseph Banks might have stocked when he sailed with Captain James Cook, the British explorer, in the late 1700s, and it’s a great stand-in for sweet vermouth in this sugarcane-based variation on the classic gin drink.”

2 ounces Banks 5-Island rum
3⁄4 ounce Lustau East India
Solera sherry
3⁄4 ounce Campari
Garnish: 1 orange twist

Stir all the ingredients with ice in a mixing glass, then strain into a rocks glass over 1 large ice cube. Garnish with the orange twist.

3 Responses to “The Negroni: Drinking to La Dolce Vita, with Recipes and Lore”

  1. […] increasingly common: we’ve had a couple written about the Negroni, including (another) one last year by Gary Gaz Regan, and Robert Simonson authored a great one about […]

  2. Jim lyttle says:

    Love the book! I’ve been enjoying tasting my way through all the “abominations.” Beautiful layout, too. Where can I get the gorgeous beveled coupe on the cover? Thanks

    • Gaz Regan says:

      Thanks for your kind words, Jim! Afraid I can’t help with your question about the glass–all the photography was done 3,000+ miles away from where I live. Keep on living La Dolce Vita!

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