Gaz Regan Announces the Launch of the Worldwide Bartender Database

by Gaz Regan · Friday, October 5th, 2018 · Bar Bulletin

For Immediate Release

Contact: info@worldwidebartenderdatabase.com

Gaz Regan Announces the Launch of the

Worldwide Bartender Database

A Business and Consulting Service from Regan & Shapiro that seeks to provide clients with bartender engagement, innovation, and insights.

New York, NY (Oct X, 2018) — World famous bartender and author, Gary (gaz) Regan in association with Arthur Shapiro, marketing consultant and blogger/author, have joined forces to produce an online portal dedicated to all matters across the bar. The service is geared to both the bartender community and spirit brand owners.

The Worldwide Bartender Database is designed to provide bartenders with education, career enhancement, engage in competitions, and the opportunity to work with brands. For brand owners, the effort seeks to provide a range of consulting services centered on the idea of … “If you want to know how a bartender thinks and acts, ask us.”

Gaz describes the business service this way: “Just as the name Worldwide Bartender Database suggests, we see the site as geared to the folks behind the stick who understand the business from a unique vantage point. We intend to harness their knowledge and insights to help brand owners in a range of areas. To participate, all a bartender has to do is sign up at http://worldwidebartenderdatabase.com/work-with-us/

The database will give bartenders access to a range of opportunities to work with Regan & Shapiro to enhance their bartending skills, participate in bartender contests and promotions, for bartending assignments and brand ambassador positions around the world.

“The WWBDb is a new concept in spirits marketing and brand building,” according to Shapiro. “The projects we’ve already worked on for brand owners have included enhancing a brand’s presence on premise, finding top notch and influential bartenders, developing new cocktails, advise on new products development, and even focus groups.”

Gaz added, “The bartenders we work with, and our industry clients, both love our approach. Clients appreciate having the ears of the industry’s most important gatekeepers, and the bartenders love knowing that industry professionals value their opinions. In addition, our bartenders are delighted to have us around and have a chance to expand their careers, be heard by producers and, enjoy being in this community.”

 About Regan & Shapiro:

Regan & Shapiro is a brand development company whose focus and efforts center around the bar trade. The unique strength of the company is the blending of marketing and brand building together with in-depth and hands on experience in the bartender community. The WWBDb is a new business service from Regan & Shapiro that fulfills the company’s promise that whatever the need is for bartender engagement or involvement, anywhere in the world, the WWBDb can make it happen.

About Gary (gaz) Regan:

Gaz Regan is a bartender, influencer, innovator, author, publisher, educator and more. He has an enormous following and influence among all types of bartenders and is seen by many as a mentor and a resource for all matters of the bar trade. His newsletters, in particular, have an enormous following.

Gaz has written a total of 18 books including, The Joy of Mixology, The Bartender’s Gin Compendium, The Negroni: Drinking to La Dolce Vida, 101 best new Cocktails, and many more.

 About Arthur Shapiro:

Arthur is a Spirits industry consultant with a proven track record of managing innovation, new products, and building brands. Formerly head of marketing for Seagram Americas and currently focused on startup ventures and mergers and acquisitions. Arthur’s expertise involves business and product development, and marketing.

Arthur’s career has covered marketing research and insights, new product development, brand and portfolio management. He publishes the popular Booze Business blog and recently wrote a book on the industry called Inside the Bottle: People, Brands, and Stories.

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